Travel Industry Boosting International Marketing
July 31, 2008. With foreign currencies now strong against the U.S. dollar, luxury vacation rentals in some markets can expect to see more international clientele. The recent launch of DiscoverAmerica.com aims to increase that representation even further.
The six-language tourism portal is "the United States' first-ever official travel and tourism website," according to a press release from the Travel Industry Association. The TIA won a contract to develop the site for the U.S. Department of Commerce.
Countries targeted include Canada (English- and French-speaking), Mexico, Germany, Japan and the United Kingdom. Together, these five countries make up more than 75 percent of all internation tourism in the United States.
The TIA says content on the website will constantly increase, but they already have a good amount of information. The home page features a rotating splash of photos from some of America's best known destinations, from New York City to Miami.