Travel Guides Turn to Podcasts
August 15, 2007. In the latest technology news, travelers to luxury vacation rentals can now download podcasts with recorded travel guides, according to an article on MSNBC.com. The podcasts come at a time when 11 percent of all Americans have MP3 players, and almost one-fifth of all Americans under age 30 have one, according to a Pew survey.
With those numbers expected to grow on all fronts, podcast travel guides make sense. Some of our homes and condos on VacationRental.org even feature MP3 "docks" with stereo speakers.
Let's say you're staying on California's Monterey Bay. Before leaving, you can download guides to the Monterey Bay Aquarium, Cannery Row, Pebble Beach and the nearby town of Carmel-by-the-Sea.
Florida has podcasts for Orlando and the Everglades National Park. Great Smoky Mountains National Park has downloadable guides to bears, hiking, bird watching and more.
The podcasts create a new marketing opportunity that could be useful to everyone, but that especially targets the elusive 18- to 30-year-old niche. This media savvy group has been found to be a powerful consumer group, but spurns traditional advertising methods. Many advertising methods now attempt to infiltrate their lifestyles through less conspicuous means.
