Vacation Destinations Use Latest Internet Features
April 27, 2007. The Internet may now be the most important marketing tool for luxury vacation rentals, tourism destinations and travel companies. As the World Wide Web evolves, consumers find new ways to research their trips and businesses and organizations see new ways to reach out to customers. Nova Scotia's recent efforts showcase some of the latest online trends, according to a Canadian Press article.
Nova Scotia has been blessed with some of the most impressive natural scenery in North America, as well as some historical villages that have few rivals in historical integrity and charm. This far eastern stretch of Canada is also challenged by a remote location and intense competition from other tourism destinations in Canada and the Northeastern United States.
To set itself apart, the province has turned to two darlings of the modern Internet: Google Earth and YouTube.
Google Earth uses satellite imagery and road maps to create virtual maps that give viewers an incredible feel for the beauty and layout of the land. Nova Scotia has overlaid points of interest on the interactive maps.
YouTube, a website where any user can post videos, made headlines last year when Google bought it for $1.65 billion. Nova Scotia posted its own videos on the website featuring aerial videos of the rugged coast and mountainous Skyline Trail. The easy-to-download YouTube technology is also used on Nova Scotia's official tourism web site.
