American Airlines Looks to Female Travelers
April 14, 2007. Women already hold veto power over the choice of luxury vacation rentals. They also plan "girlfriend getaways" and are often identified as the primary purchasers of most households. Now, American Airlines wants to increase the number of women flying with the company, and has created a women's section on its web site to attract them.
A recent news report on the Internet campaign noted nearly half of the airline's passengers are already women, and a mere two percent increase could gain the company an addition $94 million per year.
Well, it may just be a marketing campaign, but it's a useful one. Suggestions for girlfriend getaways include Las Vegas and South Beach, Miami. The web site features great tips on how to look good and stay comfortable while traveling, how to pack wisely, how to stay healthy on the go, and how to stay safe and secure.
The airline partnered with Jones New York on these fashions tips:
* Choose lightweight separates for "speedy style and climate changes" rather than bulky clothes.
* Shoes also take up space, so pick "one versatile flesh-toned heel for night and a 'stand-alone' flat for day."
* Minimize ironing by choosing fabrics that don't wrinkle, such as cotton blends and lightweight merino wool. Also, light spring dresses can steam easily if hung in the shower room.
