Luxury Vacation Rental Boom Caused by Baby Boomers
January 13, 2007. They've worked hard all of their lives, and now they are ready to enjoy life. Baby boomers, who are retiring or approaching retirement age, will fuel a boom in the travel industry for next 18 years, according to an article in Internet Travel News.
The article quotes a speech by Lauraday Kelley, CTC, MCC, vice president Education & Training for Vacation.com . Kelley delivered the talk this week at the Society for Accessible Travel and Hospitality (SATH) 11th World Congress in Miami.
In her speech, she also announced Vacation.com's Top Ten Trends for 2007. All of the trends seemed to be unified by one common denominator: the effect baby boomers have had on the economy, and, by extension, the travel industry.
Here are two trends specific to the vacation rental market:
1) Now grandparents, many members of this generation are treating entire families –grandchildren and all – to group trips. We suggest luxury vacation rentals, with multiple bedrooms united by a common area, for such occasions.
2) The Internet will continue to be a significant factor in travel planning and booking reservations. VacationRental.org requires all luxury vacation rentals to meet the highest quality standards, and provides Google maps and valuable information about the regions in which these rentals are located.
