Central Florida Acts to Boost Occupancy Rates as Hotels Lose Guests to Other Accommodations
July 31, 2006. An article in the Orlando Sentinel reports that tourism officials are preparing fresh offensives to combat slumping hotel occupancy rates and decreasing interest in Central Florida as a vacation destination. “Demand for Orlando-area hotel rooms declined 2.8 percent this year and a pair of recent market studies show potential travelers aren't as interested in Central Florida as they had been�, the Sentinel reports.
Tourism officials are preparing fresh offensives to combat slumping hotel occupancy rates and decreasing interest in Central Florida as a vacation destination. State and local tourism officials told a gathering of hotel industry representatives recently that stepped-up advertising campaigns are needed to reinvigorate traveler interest in Central Florida.
However, the article by Christopher Boyd and Beth Kassab goes on to say, “Even as the tourism agencies prepare to unleash advertising, it is unclear whether travel to Central Florida is really suffering. Traffic at Orlando International Airport is up this year, and Peeper said part of the reason for declining hotel occupancy could be the growing number of time-share units, many of which are rented to nonowners…… the region now has about 21,000 time-share apartments, a 49 percent increase from 2000. About 50 percent of the time-share units are sold as hotel rooms on any given night,"
Another factor that the article does not mention is the number of luxury vacation rental homes that are available at modest prices in the Orlando area. These vacation rental units, many with their own private swimming pools, are a bargain for families or groups of friends when compared to comparable luxury hotels.