May is a Good Month to Assess Your Landscaping
Recently, I came across an article about the importance of an attractive garden in the newsletter of PAII, the Professional Association of Innkeepers International, the trade association of B&B’s. The article stressed the importance of having your B&B stand out from the crowd by having a beautiful garden. From staying a quite a few B&B’s over the years, I know that many of the best ones do emphasize their gardens.
Once again, vacation rental owners can learn from B&B’s. While not every vacation rental owner can do much about their landscaping (such as those who own a condo), a great many can. It is quite surprising to look at the number of free standing vacation rentals that are advertised that have little or no landscaping. Those that pay no attention to landscaping and gardening are sacrificing a golden opportunity to increase rental in transitional months such as April and May.
Having a beautiful four season’s garden has always been an integral part of our marketing strategy. That is why we are almost completely booked in May. Take a look at your own property. If it is not beautiful in the month of May, you should rethink your landscaping. We will provide some tips on landscaping and gardening in a future edition of our Vacation Rentals Newsletter.
