Travelers Book Early for Summer Vacations
According to the Travel Association Industry of America (TIA), a substantial majority (81%) of Americans who are planning to travel this summer have already started making plans for their longest summer trip. A TIA survey indicates that 21% of those planning to travel this summer have already arranged for their lodging. You can read more about the survey in an article in eMarketer
This is consistent with our experience, because our own vacation rentals are heavily booked through the first week of August. Travelers who want a real choice of their summer accommodations should book by now or as soon as possible, Vacation rental owners with attractive lodging in popular destinations should have the majority of their vacancies booked by now. Those who don’t should evaluate their marketing plans. In our Vacation Rentals Newsletter, we offer several tips on building an effective marketing plan for vacation rentals.
